Does a small business need a mobile application?

Does a small business need a mobile application?

Mobile App Development Company in Delhi

Posted in others      By walsoft      Posted on Dec 19, 2019     No Comments

There is a Mobile app available around us for every service, whether it has to listening to songs or doing work, booking a cab or for any type of service. Very much business has been now based on the app. So, If you are a businessman you will always ask yourself “Do I need a mobile app for my Business or does a Mobile App can help me in expanding the business ?”. Well, these questions are valid. Many businessmen think that these Apps are all for the big companies, not for the Small-scale business. But here I can assure you, you need an App for your business and here we will discuss it from a large perspective.
By the evolution of Smartphones, Mobile Apps are the most preferred platform for every user. You can see around yourself people scrolling down on his/her smartphone screen. People Spending more time on smartphones than any other device. The fact is Smartphones are compatible, and by the apps, The door of the Market is just far away from a click on the screen to them. It means Apps make it possible to make your business ready to serve as on customers' fingertips.
It has been seen over the years that Internet traffic from mobile Devices is beating the internet traffic of Desktop. Now people tend to look on a phone before purchasing any product or thing. A survey reveals that around 81% of smartphone users turn to search first to address their immediate needs on their Smartphones. So, people don’t care about what’s your business size, all they just need is your service and for that, you just need to get to be there on their screens. You can also do research on your own and statics will clear your position very much of mobile apps for business.

For clearing it more about the importance and benefits of Mobile Apps, We are mentioning some points:


Branding:

The website will not recognize until someone does not visit or find organically on SERP. But a Mobile App enhances the brand visibility smartly and quickly in an effective way. The website also represents your brand on online platforms but they need full internet access, but an app can also work offline. People look for the things that can easily use and managed, and So as the Mobile App deals in. Mobile Application can design in such a way that can easily manage and navigate. Smartphone users always keep their phones with himself, even into the Washroom(a fun fact). This means a mobile app will keep your business in constant touch with the customer and will keep the brand engagement uninterruptedly.

Personalization:

People like offers that are customized and personalized according to their interests. A user may get annoyed by the irrelevant notifications and recommendations of products, but if you provide them a customize product notification according to their behavior and the quality of the product they interested in, it will help you more in engaging them in your business. Let’s take an example: "When Summer starts, you can suggest and send recommendations via notification to the customer about your new summer collection based on his interest and money spending capacity." Look how much a Mobile App is useful.

Comfort:

When you open a website for purchasing, First you have to wait for loading the page, filling the form getting, contact details and suffer from many little but irritating problems. But, a mobile app functions very fast and it’s personalization and easily navigable features, turn a user into a paying customer within seconds. By giving them instant customer support, chat support and user registration will help in making a customer more comfortable with your service so that the user will find it easier and enjoyable to interact with Mobile App.

GEO-targeted and Marketing Sales:

Location Driven Sales Marketing makes business very easier by targeted sales and Marketing. Now with geo-targeted mobile applications, the seller can target the customer location-wise and skip the tedious stretch of Marketing to the millions of Random people. With the help of this, a businessman can directly reach out to high potential leads.
GPS Tracking, Your Product, and Services will show in top results or get SMS alerts of new arrivals, whenever a customer is nearby your location, Thus a location-based mobile app can benefit you in millions. You can also design your mobile app with inbuilt data capturing capabilities that take a deep insight into the customer’s search preferences which helps you in customizing marketing campaigns in accordance with the demand.

Offers and attractive programs:

Offers, Discounts, rewards, coupons, and lucrative deals are the things that customers always looking for while purchasing. These terms also turn the user into purchasing customers. People also tend to compare the offer details with other application offer and if they get a better one they switched on that. You can offer them points on every purchasing which they can claim attractive gifts in exchange for the points later. Many big brands offer these types of services that help them in increasing of recall value of customers.

Instant Payment:

Customers can change their mind in a bit of a second. So, it’s better to provide them an instant payment option on the screen along with product details. As we all know, Mobile Wallets are growing rapidly these days and this is most preferable by the users than the cash, So it’s good to provide them these types of payments option that helps them in checkout conveniently and keeps you in the trend with other players. In 2018, It’s about US$ 51,105 million has been paid by the Digital payment transaction in india and this figure is continuously increasing. So, we can understand how much Mobile wallets are beneficial as an option for payment in App.

Conclusion

Website is a must thing for the business, but as Smartphone users are continuously increasing mobile apps are becoming necessary for a business whether it is a small- company or a big organization. This Small investment in your business will provide you the best and huge ROI in the future. So, Stop thinking and making sense about Mobile App is better for your business or not. Create your own Mobile App and Start Engaging the Customers.

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